Top 10 Best Makeup Brands Guide.

8 min read

Mozell Olson, Senior Wellness Writer


In a world where beauty and self-expression go hand-in-hand, makeup isn’t just about covering imperfections—it’s a form of artistry and personal empowerment. Whether you’re a dedicated beauty enthusiast or someone looking to revamp your makeup routine, exploring the top makeup brands is a thrilling journey. This journey takes us from luxurious formulas to high-performance products that cater to every skin tone and type. To guide you through the endless ocean of options, we’ve curated a list of the top 10 best makeup brands that stand out from the rest. With a commitment to quality, innovation, and diversity, these brands have earned their spot at the forefront of the beauty industry, transforming beauty routines around the globe.

Each brand presents a unique narrative, with products that have earned their stripes through rigorous testing, celebrity endorsements, and consumer love. From the corridors of high fashion to the shelves of your local drugstore, these makeup brands aren’t just about looking good—they’re about feeling invincible. Let’s dive into the world of color, contour, and endless creativity, unveiling the best makeup brands to add to your beauty arsenal.

1. Chanel – Synonymous with Elegance and Luxury

Chanel – Synonymous with Elegance and Luxury

When it comes to unparalleled sophistication, Chanel is the epitome of luxury in the beauty industry. With packaging that exudes class and formulations that scream haute couture, Chanel’s makeup line is an unspoken staple for anyone who loves to indulge in the finer things.

Legendary Foundations and Powders

Legendary Foundations and Powders Chanel’s foundations are celebrated for their lightweight texture and seamless coverage. For those seeking a radiant glow, the Chanel Vitalumière range offers luminosity with skincare benefits. On the other side, powder aficionados find solace in the Poudre Universelle Libre, a loose powder that sets makeup flawlessly without a trace.

Iconic Lipsticks and Color Products

Iconic Lipsticks and Color Products No discussion of Chanel would be complete without mentioning their iconic lipsticks. The Rouge Coco and Rouge Allure lines are a testament to timeless beauty with their rich pigments and nourishing formulas—every swipe feels like a dash of luxury on the lips.

2. Charlotte Tilbury – Beauty Redefined by a Makeup Maestro

Charlotte Tilbury has taken the beauty world by storm, courtesy of its founder—a celebrity makeup artist who knows exactly what the modern woman desires. The brand’s pledge to empower through beauty resonates in every product, creating looks that range from the ethereal to the bold and audacious.

Magic Cream: A Cult Classic

A standout product, the much-lauded Charlotte’s Magic Cream, started as a backstage secret, transforming models’ skin before runway shows. Today, it’s a favorite for achieving that dewy, plumped-up complexion we all crave.

Must-Have Palettes and Lips

The eyeshadow palettes, such as the Pillow Talk Instant Eye Palette, are objects of desire, offering unparalleled color coordination and blendability. And let’s not forget the lipsticks, especially the Matte Revolution range, which has been lauded for its comfortable wear and extensive shade range.

3. Dior – The Intersection of Couture and Cosmetics

Dior stands proudly at the intersection of high fashion and makeup. Their cosmetics line echoes the brand’s runway heritage with luxurious products that don’t just cover but care for your skin.

Dior Backstage: Professional Quality for All

The Dior Backstage line is particularly noteworthy, designed with makeup artists’ needs in mind. It brings professional-level products to everyday users, exemplified by the Backstage Face & Body Foundation, which has secured its status as a versatile, photo-ready favorite.

Seasonal Collections and Timeless Pieces

Dior is also known for its seasonal makeup collections, which take inspiration from the fashion house’s couture lines. Standouts like the Rouge Dior lipstick continue to garner fame for their exquisite colors and luxurious care ingredients, bridging the gap between beauty and self-care.

4. NARS – Edgy Sophistication with a Cult Following

With its sleek packaging and audacious product names, NARS has developed a cult following. NARS is made for the bold and the beautiful—the experimentalists who view makeup as an extension of their personalities.

The Orgasm Line: A Universal Pleaser

Their Orgasm Blush is celebrated as a universal shade that complements nearly every skin tone—an industry rarity. Plus, the extension of the Orgasm lineup showcases the brand’s understanding of consumer love and loyalty, providing a suite of options for those charmed by the original.

Foundations and Concealers with Skin-Like Finish

NARS’s foundations and concealers, like the Natural Radiant Longwear Foundation and the Radiant Creamy Concealer, are raved about for their natural, skin-like finish. They’re a testament to the brand’s dedication to making makeup feel like a second skin.

5. Anastasia Beverly Hills – The Brow Revolution and Beyond

Pioneers of the modern brow obsession, Anastasia Beverly Hills is more than just the Brow Wiz’s birthplace. This brand’s offerings go far beyond sculpting perfect arches, as it constantly evolves with trendsetting eyeshadow palettes and contour kits.

Brows to Eyes: A Full Spectrum

If you’re seeking the golden standard in brow products, turn to the Dipbrow Pomade—it’s a game-changer. But don’t overlook the brand’s other gems, such as the Modern Renaissance Eyeshadow Palette, which has become a beauty bag essential for enthusiasts worldwide.

Liquid Lipsticks and Highlight Kits

ABH’s Liquid Lipsticks come in a rainbow of shades suited for any occasion, while the brand’s highlight palettes, particularly the Sun Dipped Glow Kit, offer radiance that can be seen from space.

6. Fenty Beauty – Inclusivity and Innovation at Its Core

A brainchild of superstar Rihanna, Fenty Beauty stormed onto the scene with a bang, setting a new industry standard for inclusivity. With an extensive shade range in all products and textures that cater to all skin types, Fenty has established a ‘beauty for all’ ethos that feels genuinely revolutionary.

Pro Filt’r Foundation: A Shade for Everyone

The launch of the Pro Filt’r Soft Matte Longwear Foundation with 50 shades was groundbreaking, pushing other brands to expand their offerings. The line continues to grow, always emphasizing matching every skin tone perfectly.

Killawatt Highlighters and Match Stix

The Killawatt Freestyle Highlighter range showcases the brand’s understanding of combining performance with trendsetting shades. Additionally, the Match Stix bring versatile cream products that work for contour, blush, and even eyeshadow.

7. Maybelline – Drugstore Darling with High-End Performance

A staple in drugstores around the globe, Maybelline garners both affection and respect for its high-performance makeup at purse-friendly prices. From mascara to matte lipsticks, Maybelline proves high-quality makeup doesn’t have to break the bank.

The Great Lash Mascara: A Cult Favorite

The Great Lash Mascara is almost synonymous with the brand—a cult favorite that’s remained omnipresent in the market since its debut. Meanwhile, the Fit Me! line caters to a multitude of skin tones and types, offering buildable coverage and a natural finish.

SuperStay Matte Ink: The Long-Lasting Lip

When it comes to lip products, Maybelline’s SuperStay Matte Ink has a following for its staying power and range of vibrant colors. It’s a testament to the brand’s commitment to long-wearing formulas that can take on the day.

8. Huda Beauty – A Triumph of Influencer-Meets-Industry

From blog to a billion-dollar brand, Huda Beauty by Huda Kattan has turned a passion for beauty into a global empire. Known for dramatic lashes and equally impactful eyeshadows, this brand is for those unafraid to make a statement.

Desert Dusk and Rose Gold: Eye-Shadow Mastery

Huda Beauty’s Desert Dusk and Rose Gold palettes have made waves for their buttery textures and versatile color stories. Whether you prefer muted mattes or daring shimmers, Huda’s palettes have opened new doors in eye makeup.

The #FauxFilter Foundation

The #FauxFilter Foundation boasts a formula that gives skin a flawless, full-coverage canvas. It’s a favorite among beauty influencers for its photo-ready finish and inclusive shade range.

9. MAC Cosmetics – Professional Grade Makeup for Everyone

MAC Cosmetics has long stood as a pillar in the makeup community—a go-to for makeup artists and amateurs alike. With an artistry-first approach, MAC is renowned for its quality, range, and commitment to celebrating diversity through color.

The Ever-Popular Lipsticks and Studio Fix

Products like the Studio Fix Fluid SPF 15 have been staples for years, offering a reliable base for a variety of skin types. In the realm of lip color, classics like Ruby Woo and Velvet Teddy have achieved iconic status, demonstrating MAC’s expertise in creating memorable and wearable shades.

Viva Glam: Beauty with a Cause

Furthermore, the Viva Glam initiative showcases MAC’s leadership in marrying beauty with philanthropy—every penny from the selling price of Viva Glam lip products goes toward helping those affected by HIV/AIDS.

10. Tarte – High-Performance Naturals and Eco-Chic Appeal

Last but not least, Tarte prides itself on blending glamorous makeup with naturally-derived ingredients. It’s the brand for the beauty-conscious consumer who seeks performance without compromising on the health of their skin or the planet.

Amazonian Clay: The Holy Grail Ingredient

Tarte’s claim to fame, the Amazonian Clay 12-Hour Blush, has a cult following for its long-wearing, fade-free formula. This key ingredient, Amazonian clay, embodies the brand’s philosophy—harvesting nature’s gifts for high-impact beauty results.

Shape Tape Concealer: A Beauty Community Winner

In recent years, the Shape Tape Contour Concealer has risen to stardom for its unparalleled coverage and crease-resistant finish. It’s a beloved tool in the beauty community, often hailed as the ultimate secret weapon for a flawless complexion.

Embarking on this exploration of the top 10 best makeup brands can transform your beauty routine into an exciting adventure of self-expression and elegance. Whether you’re passionate about luxury staples from Chanel or gravitate toward the inclusive and innovative offerings of Fenty Beauty, there’s a brand that resonates with your unique beauty narrative. Remember, the right makeup doesn’t just disguise; it reveals the masterpiece within. With brushes in hand, palettes at the ready, and the perfect lipstick shade, you’re equipped to take on the world—one bold, confident, and utterly radiant look at a time.

Mozell Olson, Senior Wellness Writer
Mozell Olson

About the Author - Mozell Olson Mission Statement My mission as a Senior Wellness Writer is to promote health, well-being,