Does Ulta Have Rare Beauty? — A Comprehensive Guide
Introduction
Rare Beauty by Selena Gomez is one of the most talked-about modern makeup brands thanks to its clean-luxe positioning, skin-focused formulas, and wideshade ranges. A common shopper question is: does Ulta have Rare Beauty? This guide answers that question, explains how to check current availability, offers practical buying steps and alternatives available at Ulta, and gives troubleshooting, safety notes, and insider tips so you can get the products you want — fast.
Note: This guide uses the keyword “does Ulta have Rare Beauty” and related search phrases naturally throughout to help you find concise answers and step-by-step instructions.
Current Availability Snapshot
- Short answer: As of my last update (June 2024), Ulta did not carry Rare Beauty as a brand. Rare Beauty primarily sold at RareBeauty.com and Sephora (online and in-store), plus occasional pop-ups and official stockists announced by the brand.
- Why this matters: Retail partnerships can change. Always verify current availability before assuming a brand is or isn’t at a particular retailer.
How to Check If Ulta Has Rare Beauty (Step-by-step)
- Go to https://www.ulta.com.
- In the site search bar, type “Rare Beauty” or the exact product name (e.g., “Soft Pinch Liquid Blush”).
- If nothing appears, try a Google site search: type
site:ulta.com "Rare Beauty"into Google. - Use Ulta’s app or the “Find in Store” feature on a product page if you find a match — this shows local store stock.
- Call your local Ulta store and ask a store associate to check the SKU or product name in their system.
- Check RareBeauty.com and Sephora.com for the same SKU to confirm the product’s primary retailers.
- Set up Google Alerts or use third‑party restock tracking tools (e.g., browser extensions that notify when a product appears on a site).
Tip: Search the exact product SKU or full product name for more reliable results than searching only the brand name.
Where Rare Beauty Usually Sells (Comparison Table)
| Channel | Typical availability | Pros | Cons |
|---|---|---|---|
| RareBeauty.com | Official site, full range | Full assortment, exclusive launches, brand promos | Shipping may vary by region |
| Sephora (online + stores) | Main prestige retailer | In-store try-ons, rewards, samples | May sell out quickly |
| Ulta.com / Ulta stores | Not typically carried (as of June 2024) | N/A | Not guaranteed; check current status |
| Select retailers / pop-ups | Occasional collaborations | Limited editions, events | Rare; short windows |
| Third-party marketplaces (e.g., Amazon) | Sometimes available (resellers) | Convenience | Risk of counterfeit; verify seller |
Product Recommendations & Ulta Alternatives
If you can’t find Rare Beauty at Ulta, you can either shop via RareBeauty.com/Sephora or choose comparable products sold at Ulta. Below are recommended Rare Beauty hero products with Ulta-friendly alternatives and approximate price ranges (USD).
| Rare Beauty Product | Category | Ulta Alternative(s) | Typical price range |
|---|---|---|---|
| Soft Pinch Liquid Blush (~$22) | Liquid blush | e.l.f. Putty Blush; NYX Sweet Cheeks Creamy Powder Blush; Tarte Amazonian Clay Blush (cream options) | $6–$28 |
| Liquid Touch Weightless Foundation / Tinted Moisturizer | Lightweight foundation/tint | IT Cosmetics CC+ line (tinted hydrator), Maybelline Fit Me (drugstore), NYX Bare With Me | $8–$45 |
| Positive Light Tinted Moisturizer | Tinted moisturizer | IT Cosmetics Your Skin But Better; Clinique Moisture Surge tinted options | $25–$45 |
| Positive Light Liquid Concealer (~$19) | Concealer | Maybelline Fit Me Concealer; NYX HD Photogenic Concealer | $6–$12 |
| Lip Soufflé / Lip Soufflé Matte | Lip color | Too Faced Melted Matte (similar texture choices); NYX Soft Matte Lip Cream | $8–$30 |
- Bold recommendation: If you specifically want Rare Beauty’s formulas and shade range, purchase from RareBeauty.com or Sephora rather than relying on Ulta.
- Insider tip: Look for shade swatches and ingredient lists to match Rare Beauty shades to alternatives.
Step-by-Step: How to Buy Rare Beauty If Ulta Doesn’t Carry It
- Visit RareBeauty.com or Sephora.com.
- Create an account for faster checkout and to save shade selections.
- Use shade-matching tools or virtual try-on features (where available).
- Read ingredient lists and product descriptions (look for water- or oil-based formulations depending on your skin type).
- Add to cart and choose shipping method; compare return policies.
- For in-store purchases, visit a Sephora near you or locate brand pop-ups via Rare Beauty’s social channels.
Tips and Best Practices
- Shade matching: Use virtual try-on features or request samples at Sephora. If buying online, compare RGB swatches and customer photos.
- Stock alerts: Use “Email me when available” features on retailer sites or third-party restock trackers.
- Tip: Follow Rare Beauty and Sephora on social media for launch announcements and restock info.
- Budgeting: Rare Beauty is mid‑premium. Compare unit sizes and consider multi-use products (e.g., lip + cheek) to maximize value.
- Cruelty-free & ingredients: Rare Beauty markets cruelty-free products; always check packaging or brand policy pages for latest certifications.
Troubleshooting Common Issues
- Problem: “I found Rare Beauty listed on Ulta but the product page is broken.”
- Refresh and clear your browser cache.
- Try searching the SKU on Google (
site:ulta.com SKU). - Contact Ulta customer service with the product name/URL for clarification.
- Problem: “Product is out of stock.”
- Sign up for notifications on Sephora or RareBeauty.com.
- Check multiple retailers and time zones (US vs international sites).
- Problem: “I worry about counterfeit products on third-party sites.”
- Avoid resellers with poor ratings. Prefer authorized retailers (Sephora, RareBeauty.com).
- Inspect packaging and batch codes; compare to official product photos.
- Problem: “Price discrepancies between retailers.”
- Verify whether price differences include promotions, taxes, or shipping fees.
Safety Considerations & Warnings
- Allergies & patch testing: Always patch-test new makeup on a small area of skin (behind the ear or inner wrist) before full-face application.
- Expiration: Check shelf life (PAO symbol or manufacture date). Discard creams/liquids if they change smell, texture, or color.
- Sensitive skin: Review ingredient lists for fragrances, essential oils, or known irritants. Rare Beauty tends to be skin‑sensitive friendly, but individuals vary.
- Authenticity: Buy from authorized sellers to avoid counterfeit products that may contain harmful contaminants.
SEO & Voice-Search Ready FAQ (Quick Answers)
Q: Does Ulta have Rare Beauty?
- A: As of June 2024, Ulta did not regularly carry Rare Beauty. Check Ulta.com or call your local Ulta for current status.
Q: Where can I buy Rare Beauty?
- A: The most reliable places are RareBeauty.com and Sephora (online and in-store). Watch brand announcements for new retail partnerships.
Q: Can I return Rare Beauty items bought from a third-party seller?
- A: Return policies vary. Returns to Sephora or RareBeauty.com follow their official policies; third-party sellers may not accept returns.
Q: Are there Rare Beauty dupes at Ulta?
- A: Not exact dupes, but Ulta carries many similar categories (liquid blushes, lightweight foundations, cream products) from brands like e.l.f., NYX, Tarte, IT Cosmetics, Too Faced, Clinique.
Related Topics / Further Reading
- Where to buy cruelty-free makeup brands
- How to match foundation and concealer shades online
- Best dupe products for popular prestige makeup lines
- How to create a liquid-blush routine for long wear
- Understanding cosmetic ingredient labels and shelf life
Conclusion & Summary
- Main takeaway: Does Ulta have Rare Beauty? — Not typically (as of June 2024). Rare Beauty’s primary retailers historically were RareBeauty.com and Sephora.
- If you want Rare Beauty specifically, buy directly from the brand or Sephora to guarantee authenticity, shade selection, and access to official promotions.
- If Ulta is your preferred retailer, you can find solid alternatives for Rare Beauty’s bestselling categories (liquid blush, lightweight tints, concealer) among Ulta’s many brands.
- Use the step-by-step checking method above to confirm current availability, set restock alerts, and protect yourself against counterfeit sellers.
If you’d like, I can:
- Compare specific Rare Beauty shades to likely Ulta alternatives,
- Create a shopping checklist for buying Rare Beauty online,
- Or set up a set of exact search queries you can paste into Google or Ulta to speed up your stock checks.
